Genesis

BespokeAsiaholidays.com and BespokeIndiaHolidays.com are flagship travel brands under Erudite Travel Consultants LLP, dedicated to creating personalized travel experiences for visitors exploring Asia and India.

Established by two former business consultants who transformed their shared passion for travel into entrepreneurship, the story behind the company’s inception is truly remarkable.

After completing their MBAs at Jamnalal Bajaj Institute of Management Studies — one of India’s elite business schools — they worked with a prominent global consulting firm.

Their love for exploration led them to design itineraries and provide travel advice to colleagues planning trips. Gradually, they began curating travel plans and organizing India tours for friends and peers worldwide. This marked the early stage of BespokeIndiaHolidays.com. As word spread, demand from international colleagues for tour planning assistance grew rapidly.

During this journey, they identified a gap: despite India’s incredible and unique experiences, it attracted fewer international visitors annually. They attributed this to three main reasons: (a) misconceptions about India as an underdeveloped nation; (b) absence of reputable firms offering high-quality, tailored travel experiences; and (c) lack of knowledgeable, passionate travel specialists.

Ultimately, their dissatisfaction with corporate life, combined with their passion for travel and love for India, drove them to establish BespokeIndiaHolidays.com. This vision became a part of Erudite Travel Consultants LLP, committed to showcasing India’s authentic beauty and untapped potential to the world. A few years later, they expanded to other countries of Asia giving birth to www.BespokeAsiaHolidays.com